India: The land of dreams and romance, of fabulous wealth and stark scarcity, of splendor and rags, of palaces and hovels, of famine and pestilence, of genie and giants, tigers and elephants, the city, the jungle, of a thousand religions and two million gods, the birthplace of human speech, the epitome of legends and traditions.
The collection draws inspiration and elements from the multiple layers of India’s vibrant culture that continuously create colourful, vivid and eclectic experiences for the onlooker.
The colours are picked from traditional paintings of Indian Gods, and recreated through natural methods of dyeing. In its essence this collection is a reflection of the Indian lifestyle of re-interpretation of materials and their function at every step, always re-using and recycling, creating heirlooms that are passed down through generations.
Each garment is made with beauty, simplicity and versatility its core which lends it a multi layered and personality driven charm.
The designs combine a fusion of two extremes, making the collection experimental and unconventional, while being hinged on modern functionality. This collection gives us a peek into the incredible 'Atulya' Indian Experience.