KA-SHA x PIDILITE x VENICE DESIGN

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 Conscious and aware of its effects on the fabric of life, Ka-Sha focusses on implementing fair means of trade while building on artisanal crafts through seasonal explorations of the relationship between clothing and self. Committed to sustainable practices and waste management systems, Heart to Haat was born out of Ka-Shas’ Zero-Waste practices to deal with post production waste management. Heart to Haat is inspired by the very indigenous ideology of ‘Jugaad’ (n.) a flexible approach to problem-solving that uses limited resources in an innovative way. It is in all senses a convergence of 100% Upcycled Materials to create design-led and functional products by maximising resources, endeavouring to change by design.

For this installation, our partner Pidilite shares our commitment to embrace the co-existence of man and nature through community building and eco-conscious practices. 

Our installation Kamal intends to capture the fragility of our ecosystem as well as its power of regeneration. Our lotuses symbolise this regeneration and the existence of beauty in places most unexpected, urging us to re-birth what we are so rapidly losing in a time of turmoil. Our lotuses are created using water based resin which trap post-production remnants in their transparency to depict their disposal within nature where they sometimes lie lifeless for time unknown. They also stand to symbolise beauty in the face of adversity carrying countless opportunities of converting ecological disregard into objects of desire. Our work wishes to channelise garment manufacturing waste of all kinds through innovation and upcycling as part of our contemporary design philosophy.

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- Team Ka-Sha